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Choosing The Correct Colour For Your Industry And Product!

Choosing the correct colour

Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity, and orange promotes energy. These marketers have leveraged this field to understand how and why these colours influence consumer behaviours […]

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Why isn’t “Digital Marketing” Marketing?

Direct Marketing, Marketing, Communications

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]

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