ScreenCoach was created by three Aussie parents who all shared the same problem and needed a solution. Many families struggle to manage their kids screen time; between phones, laptops, and games, parents face an uphill battle. ScreenCoach has created a platform and technology designed to empower your kids and incentivise them to make positive choices on their own; this allows families to enjoy a heathier relationship with technology while learning lifelong lessons along the way. And the best part? No more parental nagging!
Seeing the genius in the ScreenCoach concept, the Australian Government issued ScreenCoach with $1 million in funding to assist in getting the platform into houses around Australia. The Government has also pledged to buy 100 subscriptions to ensure less privileged families have access to this important family tool.
The brief was simple, help this great product and company launch, providing strategic guidance and support across all marketing channels to launch, grow and globalise.
In order to build the right brand for this project it was important to develop an in-depth Marketing Strategy and Communications Plan to guide the launch and globalisation process. ScreenCoach came to us with a logo and a style guide frustrated they need strategic guidance and an experience marketing brain to guide them from start-up to world domination. A lot of strategy goes into identifying the right characteristics, positioning, and tone that give consumers an emotional reason to connect and choose your product over a competitor. We strategised and created a line-up of superhero characters that represent and empower each member of the family, bringing ScreenCoach’s vision to life in a powerful and relatable way.
ScreenCoach came to BRANDiT wanting to bring their idea to life. It’s exciting to be able to work with a start-up company right from the beginning because it allows the right branding and marketing strategy to be implemented from day one.
ScreenCoach are a full-service project for BRANDiT, we work with them on their branding marketing, digital, and public relations and much much more. We even arranged everything Marketing from A-Z, like Superhero Costumes through to kid’s stickers.
ScreenCoach will launch in late October to a ready and excited market.