Our Team

Michelle Fragar

Head Honcho

Director, CMO & Marketing Consultant

Hellooo, I’m Michelle, I run this creative powerhouse with a group of exceptionally passionate marketers. I am bold, passionate, and dynamic, having held senior / CMO level executive roles most of my career. I am driven to create impactful marketing! I have spent over 20 years in dedicated marketing roles, that has helped me ascend to the role of Chair of the Australian Marketing Institute’s (AMI) QLD committee which gives me a voice for our industry and puts me at the front of industry movements and trends.
I hold Australia’s highest marketing accreditation, being a Certified Practising Marketer (CPM) of the Australian Marketing Institute (AMI) and am a member of the global CMO council. BRANDiT Rocks!

Michelle Fragar

Head Honcho

Director, CMO & Marketing Consultant

Hellooo, I’m Michelle, I run this creative powerhouse with a group of exceptionally passionate marketers. I am bold, passionate, and dynamic, having held senior / CMO level executive roles most of my career. I am driven to create impactful marketing! I have spent over 20 years in dedicated marketing roles, that has helped me ascend to the role of Chair of the Australian Marketing Institute’s (AMI) QLD committee which gives me a voice for our industry and puts me at the front of industry movements and trends.
I hold Australia’s highest marketing accreditation, being a Certified Practising Marketer (CPM) of the Australian Marketing Institute (AMI) and am a member of the global CMO council. BRANDiT Rocks!

Sarah Davis

Wizard Of Lightbulb Moments

Senior Marketing Consultant

Hi, I’m Sarah, I’m one of Michelle’s passionate marketers. I have worn many hats including strategic thinker, creative writer, project manager, research & analytics extraordinaire, agony aunt and my personal favourite, think tank guru. I produce top-notch work because I am dedicated to making sure each initiative stands out from the crowd. I pride myself on my ability to recognise and articulate a distinct voice for every project. An award-winning marketer, I have spent over 20 years perfecting my skills, the last 12 of those years as a shopping centre marketing manager. This has given me extensive experience in property and retail management.

Sarah Davis

Wizard Of Lightbulb Moments

Senior Marketing Consultant

Hi, I’m Sarah, I’m one of Michelle’s passionate marketers. I have worn many hats including strategic thinker, creative writer, project manager, research & analytics extraordinaire, agony aunt and my personal favourite, think tank guru. I produce top-notch work because I am dedicated to making sure each initiative stands out from the crowd. I pride myself on my ability to recognise and articulate a distinct voice for every project. An award-winning marketer, I have spent over 20 years perfecting my skills, the last 12 of those years as a shopping centre marketing manager. This has given me extensive experience in property and retail management.

Demi Reardon

Michelle’s Mini Me

Marketing Assistant and Social Media Navigator

I’m Michelle’s Mini-Me, I’m intimately involved in all projects and work as Michelle’s right hand. I’m super organised and some say peppy, you’ll love me for sure! I have a passion for social media and love doubling and tripling social success.

Demi Reardon

Michelle’s Mini Me

Marketing Assistant and Social Media Navigator

I’m Michelle’s Mini-Me, I’m intimately involved in all projects and work as Michelle’s right hand. I’m super organised and some say peppy, you’ll love me for sure! I have a passion for social media and love doubling and tripling social success.

Allan Bicol

Website Dreamcatcher

Senior Full Stack Web Developer

I’m Allan, a full stack web developer, with almost a decade in development. I help you bring your dreams to life, you could even say a dreamcatcher. I love creating websites that generate income and push boundaries. If we can’t get you standing out, “no one can”. I’m incredibly passionate and want your website to be the best.

Allan Bicol

Website Dreamcatcher

Senior Full Stack Web Developer

I’m Allan, a full stack web developer, with almost a decade in development. I help you bring your dreams to life, you could even say a dreamcatcher. I love creating websites that generate income and push boundaries. If we can’t get you standing out, “no one can”. I’m incredibly passionate and want your website to be the best.

Julie Cook

The Master Chatter

Leadership & Team Development Coach

I’m Julie, and with over 20 years’ experience leading teams and training leaders, I have helped 1,000’s of leaders grow their skills set and drive their business and team to profitability. You may think we are just chatting but by the end, you will have had an “ahh haaa moment.” Marketing doesn’t work without leadership in a business, the two together are a dynamic combination. I have developed leaders for household names like Woolworths, WH Smith and the Salvo’s. I work intimately with the national retail association as working in retail leadership is a passion.

Aynsley Campbell

Branding Orical

Senior Graphic Designer & Brand Developer

Hey, I’m Aynsley! I have been doing graphic design for almost 2 decades, and I love bringing brands to life. Giving your brand personality, making your customers feel and making you proud of everything you do and create. I’m an expert in all things design and illustration!

Aynsley Campbell

Branding Orical

Senior Graphic Designer & Brand Developer

Hey, I’m Aynsley! I have been doing graphic design for almost 2 decades, and I love bringing brands to life. Giving your brand personality, making your customers feel and making you proud of everything you do and create. I’m an expert in all things design and illustration!

Katie Matlock

Design Wizard

Senior Graphic & Web Designer

Hi, I’m Katie. I used to teach digital design at a high school and decided my passion for design was so strong that I left and never looked back. I’ve been working as a graphic and web designer now for 8 years now. I love creating brands that cultivate trust and build strong connections. I also design well-thought-out user experience for client websites that lead to happy customers. As they say, good design is invisible, bad design is everywhere so make sure you go with the experts!

Odette Oliveira

Picture Perfect

All Round Photographer

Hi, I’m Odette, and my passion for photography and capturing your true vision is my purpose. I love what I do, and I think you will see that in my photos. Previously from Sydney, I photographed the bulldogs NRL team for years and now am excited to say I do the same for the Titans. I have a professional and relaxed style that helps us get the right shot.

Odette Oliveira

Picture Perfect

All Round Photographer

Hi, I’m Odette, and my passion for photography and capturing your true vision is my purpose. I love what I do, and I think you will see that in my photos. Previously from Sydney, I photographed the bulldogs NRL team for years and now am excited to say I do the same for the Titans. I have a professional and relaxed style that helps us get the right shot.

Our Work