Michelle Fragar is a CMO level Marketer with 19 years’ experience, most at Senior / Executive level of Billion Dollar Multi-National business.
She obtained a Bachelor of Business (Marketing) in 1998 from Southern Cross University and is a Certified Practising Marketer (CPM) of the Australian Marketing Institute and a member of the global CMO Council.
Michelle established her career in Sydney, NSW from 1999 to 2003 intentionally changing industries with each career progression to expand her skillset and develop her craft. This lead to her role as Marketing Communications Manager for a Division of Fortune 100 company, BOSCH.
In 2003, Michelle moved to Newcastle, NSW to take on an opportunity at BRADKEN, where she worked for 9 years, 7 of them working with the Executive team as the head of the global marketing operations. Michelle was in integral part of the businesses successful globalisation strategy, working on M&A’s, rebranding and business assimilation programs. She also managed the ASX Marketing responsibilities for the business.
Michelle started BRANDiT, a Branding and Marketing Consultancy in 2013 after her move to the Gold Coast, QLD. Michelle is an active member of the QLD committed for the AMI, she is passionate about raising the level of professionalism in the industry, a starting point being bringing awareness to the CPM program.
Michelle has a strong affinity to brand development and its management, she is highly experienced in company rebrands having managed local and global rebrand as a result of acquisitions or company consolidations. If you’re thinking about rebranding, or are about to engage in a Merger or Acquisition, her expertise in small, medium and corporate acquisitions and rebrands will guide you through this rabbit’s warren.
As a Marketing Consultant, Michelle applies strategic thinking, business acumen and an overall understanding of how marketing impacts ever part of a business. She is passionate about helping businesses understand the impact their existing “Customer Experience” is having on their revenue. Michelle is an advocate for creating customer experiences that provide a competitive edge and a major impact on driving revenue.
Mentoring is the cornerstone of any business or marketing plan. Need proof, 71% of Fortune 500 companies have some type of mentoring program. Michelle has extensive experience providing mentoring, she thrives on helping business owners and marketing teams increase their knowledge and achieving business goals.
Michelle thinks about every element of a business, she is looking for not only marketing opportunities, she is looking for process improvements, staff mentoring and other avenues the business can achieve brand consistency and beneficial improvement that will lead to an exemplary customer experience, EVERYTIME. Protecting your business and securing your future.
Take advantage of Michelle’s experience and watch your business soar, call her on 0477 779 170 to discuss how she can help your company achieve your growth and marketing goals or contact her here.