The Taphouse is an old English style pub located in Darlinghurst, Sydney, back with years of history and a passionate team, delivering exceptional service. Located just in walking distance of the new Allianz Stadium at Moore Park, The Taphouse is a local favourite to many, and a hidden gem.
With three unique levels of the pub, each offering something different. With the top level of The Taphouse, being their very own rooftop bar, Elm. Loved by all due to its magnificent view, range of cocktails, seltzers, wine and more. Elm offers something a bit different from the lower levels, but each are as unique as the next.
But it doesn’t end there: The Taphouse is one of the few venues in Sydney that are dog-friendly. So after a walk in the park, take your best friend to the pub and sip on a cold beer while they try out the available dog bites.
Marketing Strategy / ThinkTank
SEO & Blogging
Website Design & Development
Social Media Management
Flyers & Posters Creation
At BRANDiT, we understand that a brand’s identity is more than just a logo – it’s a comprehensive representation of who they are and what they stand for. That’s why we took a holistic approach to The Taphouse’s brand refresh, ensuring that every aspect of their brand – from their logo to their website – worked together seamlessly to create a cohesive and eye-catching identity.
When it came to the logo, we wanted to build upon The Taphouse’s existing brand recognition while still giving it a fresh and updated look. Incorporating greens, cola-brown, and Akaroa colors, with traditional English fonts, we were able to create a sophisticated and modern brand that still felt true to The Taphouse’s roots.
With the website, our focus was on creating a user-friendly experience that would make it easy for customers to engage with The Taphouse online. We wanted to highlight their unique offerings, including their dog-friendly atmosphere, craft beer selection, and function capabilities, so we designed the site with these features prominently displayed.
At BRANDiT, we don’t just stop at creating stunning brand identities and user-friendly websites – we’re also experts in digital marketing. After helping The Taphouse refresh their brand, we continued to work with them to grow their business through Social Media, Google Ads, and Meta Ads, for both the brands, The Taphouse, and their rooftop bar, Elm.
Using our expertise in digital marketing, we crafted campaigns that would resonate with The Taphouse’s and Elm’s target audience through selected Buyer Persona’s and drive leads for bookings for the venue and their monthly events, such as Ale Stars and Trivia nights.
Through social media, we were able to showcase their brand and unique offerings to a wider audience, while Google Ads and Meta Ads helped to attract potential customers who were actively searching for places to eat, drink, party and socialise.
Our approach is always tailored to the unique needs of each business, and with The Taphouse, we’ve been able to help them achieve their goals of increased brand awareness and lead generation.
At BRANDiT, we understand that a successful marketing strategy is about more than just digital marketing. That’s why we’ve worked with The Taphouse to create a range of marketing elements that help to promote their brand and events to a wider audience.
But we don’t stop there – our team of experts also worked with The Taphouse to create a comprehensive Marketing and Communications strategy plan that was designed to help them achieve their goals and drive growth. We facilitated a full day Think Tank to develop this plan, ensuring that every aspect of the strategy was tailored to The Taphouse’s unique needs.
From eye-catching posters that showcase upcoming events and offerings to flyers that are distributed throughout the surrounding area, we’ve created a range of marketing materials that help The Taphouse connect with potential customers in a meaningful way.
And when it comes to executing on these strategies, we’re there every step of the way. From managing campaigns for events like Sydney World Pride 2023 and trivia nights to assisting with public relations efforts that resulted in media coverage on 9 Honey, we work tirelessly to ensure that The Taphouse’s brand is seen and heard by as many potential customers as possible.
Trust BRANDiT to help your business stand out from the crowd with comprehensive marketing services that are tailored to your unique needs.