Simply Property Investment is a new and innovative brand that operates under the well-established parent company, Allied Mortgage Corporation. With over two decades of experience in the industry, Allied Mortgage’s owner identified a gap in the market for a company that could offer a comprehensive approach to finding, financing, and purchasing investment properties. This is how Simply Property Investment was born. It combines the roles of a buyer’s agent and mortgage broker, providing a unique and all-inclusive service to its customers.
Our team at BRANDiT Marketing was thrilled to be entrusted with the complete branding solution for Simply Property Investment. Our approach was to understand the brand’s vision, values, and unique selling proposition, so we could differentiate them from their competitors and appeal to their target audience. We conducted extensive market research and analysis to identify key characteristics, positioning, and tone that resonated with the brand’s audience.
The outcome was a complete branding solution that included a new brand name, a visually appealing logo, and a suite of visual assets and marketing materials that were consistent across all channels. Our collaboration with the Simply Property Investment team resulted in a powerful and relatable brand that positioned them for growth and success.
Once we had created the brand, our team moved on to developing a website that effectively communicated Simply Property Investment’s services and value proposition. The website was designed to be visually appealing, easy to navigate, and consistent with the brand’s tone and identity. We also used our expertise in SEO to optimise the website for search engines. Our efforts in keyword research, on-page optimisation, meta titles and descriptions, and backlinking strategies helped the website rank higher in search engine results, driving more traffic and leads to the business.
We understood the importance of a consistent brand identity across all marketing materials, including flyers, business cards, email signatures, and social media templates. Our team designed a range of marketing templates, including a promotional flyer, letterheads, and social media templates in Canva. These marketing materials maintained the brand’s consistency and helped to create a strong and memorable visual impression in the minds of potential customers.
The Simply Property Investment photoshoot was an essential element of the project. It allowed us to capture high-quality images of the people behind the brand, which were used across the website, as well as various marketing materials and digital channels. The photoshoot helped to build brand awareness and establish a professional and trustworthy image for the business.