Express Promo is a company based in Australia that specialises in providing promotional marketing items for businesses. These items can be customised with a company’s branding, such as logos or slogans, and can be used to promote a brand, product, or event.
Overall, Express Promo provides businesses with a convenient and effective way to promote their brand and connect with customers through high-quality and customised promotional items.
Google Ads can be an incredibly powerful tool for businesses looking to increase their online visibility and drive more traffic and revenue to their website. When used correctly, Google Ads can help businesses connect with customers who are actively searching for products or services related to their industry, which can lead to more clicks, conversions, and ultimately, more revenue.
In August of 2021, BRANDiT took over management of Express Promo’s Google Ads. By working with our team, they were able to improve the performance of their Google Ads and achieve their goals of growing their exposure, revenue, and overall account performance.
In early 2022, we began to see significant improvements in the overall performance of Express Promo’s Google Ads account. However, in April and May of the same year, the Express Promo team was impacted by the COVID-19 pandemic. To help them navigate through this challenging time, we temporarily reduced their ad budget while still maintaining enough momentum to keep the account moving forward. This allowed the Express Promo team to recover from the impact of COVID-19 and get back on their feet.
By August of 2022, Express Promo was ready to increase their ad spend back to its original budget, and we began to see a remarkable increase in ad revenue. The account was performing exceptionally well, and we were thrilled to see our efforts pay off.
In October of that same year, we witnessed the most exceptional performance yet, with the Express Promo Google Ads account generating $94.5k in ad revenue with a budget of only $5.26k. This impressive outcome is a testament to the effectiveness of our advertising strategies and the strong collaboration between BRANDiT and Express Promo.
Since then, we have continued to achieve outstanding results month after month for Express Promo’s Google Ads account. Our team is dedicated to continuously optimising the account to ensure that we are maximising their return on investment and achieving their business goals.