Express Promo is an Australia-based company that specialises in providing promotional marketing items for businesses.
Their extensive range of products can be customised with a company’s branding – for example, logos and slogans – and used to promote a brand, product or event.
Their point of difference? Thanks to an extensive network of on-shore suppliers, Express Promo provides clients with a super-swift turnaround.
Express Promo prides itself on helping clients connect with customers through high-quality, customised promotional items.
In August of 2021, BRANDiT took over management of Express Promo’s Google Ads. By working with our team, they were able to improve the performance of their Google Ads and achieve their goals of growing their exposure, revenue, and overall account performance.
In early 2022, we began to see significant improvements in the overall performance of Express Promo’s Google Ads account. However, in April and May of the same year, the Express Promo team was impacted by the COVID-19 pandemic. To help them navigate through this challenging time, we temporarily reduced their ad budget while still maintaining enough momentum to keep the account moving forward. This allowed the Express Promo team to recover from the impact of COVID-19 and get back on their feet.
By August of 2022, Express Promo was ready to increase their ad spend back to its original budget, and we began to see a remarkable increase in ad revenue. The account was performing exceptionally well, and we were thrilled to see our efforts pay off.
In October of that same year, we witnessed the most exceptional performance yet, with the Express Promo Google Ads account generating $94.5k in ad revenue with a budget of only $5.26k. This impressive outcome is a testament to the effectiveness of our advertising strategies and the strong collaboration between BRANDiT and Express Promo.
Since then, we have continued to achieve outstanding results month after month for Express Promo’s Google Ads account. Our team is dedicated to continuously optimising the account to ensure that we are maximising their return on investment and achieving their business goals.
