Archive | Branding strategy

Overview of GDPR and Why CRM Makes Life Easier

CRM and SPAM LAWS

Companies use CRM software as a communication and relationship nurturing tool with their existing and prospective clients. This is wonderful for tracking clients, managing outstanding jobs and payment history; however, it also involves storing a lot of their personal information for your company’s use – therefore you must comply with GDPR regulations. GDPR stands for […]

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A CRM – What is it and why do you need it?

crm sTRATEGIES (3)

A Customer Relationship Manager (CRM) is a great tool for creating a relationship between yourself and your clients that is mutually beneficial for both parties. A CRM manages the entire working relationship that a client has with your company under one dashboard which shows a comprehensive history of work, status of orders, work outstanding, service […]

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What are your 8 Brand Storylines? 

BRANDiT_8 brand storys

I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As business storyteller Shawn Callahan, author of the newly […]

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Why isn’t “Digital Marketing” Marketing?

Direct Marketing, Marketing, Communications

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]

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68% of Your Customers Are Leaving, and I Know Why!!!

If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing with real people, and at the heart of […]

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Are you ready to ROCK your brand and marketing strategy?

BRANDiT Rocks brandi auditing, branding, marketing & communications services

BRANDiT is now ready to ROCK you! As someone who has passionately worked in branding, marketing and communications for over 16 years I dreamed of the day I would leave the corporate world to start my own rebranding and marketing business. With the launch of my BRANDiT website, that day has finally come to fruition […]

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