• Great brands break through - will yours?

Branding Services Gold Coast & Brisbane

Your brand is the overall experience felt by customers, their perception of you defines their reactions towards you, good or bad. The goal of brand positioning in Brisbane is to manage and grow positive perception and in turn revenue.When a whole business knows and owns its brand architecture, it gives you the best chance to positively ROCK your brand from the inside and achieving written strategy. Branding is about CONSISTENCY, CONSISTENCY, CONSISTENCY. Every business has the same opportunity to grow their brand; it’s usually their communications budgets that vary. Let BRANDiT show you how simple it is to create, manage and audit your brand so you achieve a state of CONSISTENCY that your brand can grow upon.

  • Brand architecture
  • Brand auditing
  • Brand driver
  • Brand education
  • Brand management
  • Brand strategy
  • Brand styleguides
  • Brand & product positioning
  • Customer segmentation
  • Logo & identity design
  • Market analysis
  • Rebranding Services Brisbane
  • Merger & acquisition re-brand

The impact of perception on a brand

Public perception of your brand is a major intangible element of branding. You might have the best product or service, but if there isn’t a positive public perception, it can cost you a lot to create positive sentiment. Whether it’s lost due to lack of development effort, an environmental issue (e.g.: BP and EXXON) or a CEO or Manager’s comments (e.g.: Barilla) the cost to gain positive perception is always far more expensive than spending time to understand your brand architecture (how you are structured and how you want to be seen) and set a strategy to create it through your daily business operations.

Many brands especially in the tech world have been created based on their “coolness” factor. For instance the whirlwind that was the Apple revolution is a perfect example of how perception can drive sales more than the actual value of the product. Apple’s early innovations and its ability to create a cult following of its products by early adopters has created a public perception that everyone has and wants an Apple product and more so, that they are the “cool” product to have. You never see an Apple product on sale……they don’t have too! Apple has created a brand that everyone wants to be part of. How many other companies in the world has everyone talking about their product launches, leaked information or seminars? Apple created value in the brand and not solely in the product.

As the below information shows, Samsung held the top sales position from 2011 and significantly increased its market share in 2012. And yet, the Apple phenomenon continues. The below graph on advertising spend shows that Samsung has been considerably outspending Apple for years. Although this increased spend has worked for Samsung and assisted them in promoting and positively positioning their product in the mind of consumers, it has still cost them a lot more. You have to wonder how much Apple competitors have had to spend to match Apple’s coolness factor.That’s the point of Brand Strategy, Positioning & Development in Brisbane, to Induce with your staff and customers a values system that meets their aspirations and your own.

Samsung-top-5-smartphone-vendors Samsung-graph-advertising-expenses

Source:  Click images to link to web sources

Big brand facts

Coca ColCocaColaa makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all.

Logo-McDonaldsMcDonald’s‘ daily customer traffic (62M) is more than the population of Great Britain. McDonald’s’ iconic golden arch is recognised by more people than the cross.

Logo-SubwaySubway makes enough sandwiches in one year to wrap around the world 14 times.

Logo-IkeaIkea is believed to have made the mattress that one in five children in Britain were conceived on, with 12.8 million being sold since 1987.

Logo-SamsungSamsung accounts for 17 per cent of Korea’s Gross Domestic Product. Samsung Electronics has 370,000 employees worldwide (while Apple has 80,000, Microsoft has 97,106 and GE has 305,000).

Brand auditing services

Auditing is a key element of brand management that is often overlooked. In nearly every other business function there is a regulated audit process, whereas branding is mostly self-managed. BRANDiT’s creator has been auditing company styleguides and brands for nearly 10 years and strongly believes this is one of the simplest, most effective and insightful activities a company can undertake. Audits can be done as a desk study through to a comprehensive review of all styleguide elements and brand perceptions. No matter the company size or marketing budget, an audit can be an effective tool that all companies should embrace as a yearly task. At BRANDiT we start every project with an audit of some description. The way to move forward is to understand and own the past.

Why do a brand audit?

A few facts to win you over:

It provides a starting point for strategy development.

The best way to move forward with a brand, marketing or communications strategy is to look back and audit where you are and what you have created. It’s at this point we can clearly set a strategy forward.

It’s a starting point to create a company “styleguide / brand book”.

As you grow it becomes vital that a company provides a clear set of brand guidelines to its workforce. Ranging in topics from daily use templates, signage, clothing, offices, communications material etc. Whether its 2 pages or 102 pages its vital to provide clear and concise guidelines so that your staff can become brand ambassador and represent your brand in line with your defined brand architecture and strategy.

It’s a checkup for your brand, see how effective your styleguide / brand book implementation has been.

A brand is developed on the backbone of consistency. Its goal is to ensure that every time a customer interacts with the business it walks away with a consistent and positive experience. The purpose of the styleguide is to provide staff with guidance so that each touchpoint they have with a customer they can ensure a consistent experience. The larger a company gets the harder it is to manage the consistency, and lack of consistency is the death of brand development. Every business should engage in a brand audit every 1-2 years to ensure consistency is achieved and to take corrective action if required.

It’s a time to assess marketing opportunities.

Are there ways to increase your ability to engage with customers and how could you capitalise on them?

Additional information capture include:

  • Staff sentiment
    A brand audit can put a spotlight on positive and negative internal issues facing the business. Its is often identifying these elements and acting on them that a business can capitalise on its investment.
  • Moral improvement
    A great brand is created from the inside. Staff who feel that  you care about their opinion and want them to be part of your brand strategy & Rebranding services in Brisbane will always be your best brand ambassadors.
  • System and process reviews
    Are your internal processes impacting your growth and revenue?

Want to discuss brand auditing with us, just click on the LET BRANDiT ROCK YOU! icon below and leave us a project overview or call us now on 0477 779 170.

Marketing Strategy / Outsourced Marketing Department Services

Cost From (excl GST)
BRANDiT – Outsourced Marketing Department

We use these hours to action and execute any projects you have identified. For instance, attending a Sales or Management Meeting, mentoring staff, reviewing systems or Project Management activities.

These are the rates for any activity you would like a Marketing Manager to execute. All Communications / Advertising activities can be costed by project, refer to the Communications pricelist tab for more information.

1 Hr $250

1 Day $1,600

1 Week   $6,500

ThinkTank

This is where we find most value occurs. We like to start here with companies as it allows us to do two of my 3 stages to Success in 1 day – Audit – Engage (Mentor comes after).

Includes –

1 Day onsite    |    ½ Day Research       |     ½-1 Day Summary Report

Marketing & Branding Strategy Session

This is a session between the owners (+ team) and BRANDiT focused on defining your current situation, identify business goals and create a plan of attack (Marketing Plan) specifically targeting your needs.

This will enable the creation of any logo, styles and theming you will use across your brand as it is established. It will also facilitate the identification of influencer groups and target markets for use across social channels.

We look at your brand elements, its implementation, messaging and your point of difference.

We review your

1) customer engagement process

2) marketing plan goals and

3) long term communications plan and ongoing support.

We also go through the vital Brand Architecture steps to define and strategies around your brand creation, channel execution and Marketing Plan. This includes a 2-page summary of key takeaways.

Full marketing plan with costings can be requested post ThinkTank.

$2,500
ThinkTank – 1 Day onsite only $1,600
Graphic Design – Artistry
Graphic Design – Illustrators
$90hr
$120hr
Graphic Design – Concept / Research / Project Management
Projects – Fixed Price quotes Available
$150hr
$POA

Branding and Brand Element Creation

Cost From (excl GST)
BRANDiT – Outsourced Marketing Department

We use these hours to action and execute any projects you have identified. For instance, attending a Sales or Management Meeting, mentoring staff, reviewing systems or Project Management activities.

These are the rates for any activity you would like a Marketing Manager to execute. All Communications / Advertising activities can be costed by project, refer to the Communications pricelist tab for more information.

1 Hr $250
1 Day $1,600
1 Week $6,500
ThinkTank

This is where we find most value occurs. We like to start here with companies as it allows us to do two of my 3 stages to Success in 1 day – Audit – Engage (Mentor comes after).

Includes –

1 Day onsite    |    ½ Day Research       |     ½-1 Day Summary Report

Marketing & Branding Strategy Session

This is a session between the owners (+ team) and BRANDiT focused on defining your current situation, identify business goals and create a plan of attack (Marketing Plan) specifically targeting your needs.

This will enable the creation of any logo, styles and theming you will use across your brand as it is established. It will also facilitate the identification of influencer groups and target markets for use across social channels.

We look at your brand elements, its implementation, messaging and your point of difference.

We review your

1) customer engagement process

2) marketing plan goals and

3) long term communications plan and ongoing support.

We also go through the vital Brand Architecture steps to define and strategies around your brand creation, channel execution and Marketing Plan. This includes a 2-page summary of key takeaways.

Full marketing plan with costings can be requested post ThinkTank.

$2,500
Logo Design

3 Concepts

3 revisions of selected design

Final logo files provided in formats for all platforms

1) Vector file format EPS + PDF

2) MS Office and web = PNG + JPG

$875
Brand Visuals Creation

Includes the creation of unique brand elements we can use across all your marketing material that assist with brand creation and most importantly creating a brand personality your customers are drawn to. We say #NoMeTooBrands*

*Guide only – depends on brief

$1000
Brand Book / Styleguide

*IMPORTANT FOR LONG TERM BRAND DEVELOPMENT

A PDF document all staff and suppliers can use to understand and replicate your brand elements. This document outlines your brand meaning, logotype, logo reproductions guidelines and acceptable variations.

Brand Elements – Fonts, Colour breakdown, logo layout, tag explanation
Brand Builder – Includes Fonts, Colour breakdown, logo layout, tag explanation plus the creation of layouts such as

    1. Email Signatures
    2. Invoices / Letterhead
    3. Business Cards
    4. Promotional Items Layout
$500
$950
Graphic Design – Artistry
Graphic Design – Illustrators
Graphic Design – Concept / Research / Project Management
Projects – Fixed Price quotes Available
$90hr
$120hr
$150hr
$POA
Content Creation
Copywriting – ad hoc
Blog Creation  (350-400 words)
Website Changes – Ah-Hoc
$90hr
$120
$90hr
Car Wrap

Design
Wrap put on car, depends on size of car

$500-900
$2,000 – $5,000
Letterhead Design

2 concepts – Front + Continuation page design

2 rounds of revisions

Supply of Print ready or Words template

$175
Business Card Design

Double sided concept

Supply of print ready files

$190
With Comps Slip

2 concepts, 2 rounds of revisions

Supply of print ready files

$110
Email Signature Design

2 concepts

2 rounds of revisions

Supply of image file and setup instructions

$130
Additional People:
$20 each
Microsoft Office Templates

2 concepts  |   2 rounds of revisions

Brand Aligned Powerpoint Template

Brand Aligned Word Template

Brand Aligned Excel Template

PowerPoint $425
Word $ POA
Excel $ POA

Mentoring

Upskill Your Staff   |   Pick My Marketing Brain  |  Hold Yourself Accountable Cost From (excl GST)
Mentoring Ad Hoc $275 hr
Mentoring – Booked in session of 5 or more $250 hr

Communications / Graphic Design / Digital Marketing

Graphic Design Cost From (excl GST)
Graphic Design – Artistry
Graphic Design – Illustrators
Graphic Design – Concept / Research / Project Management
Projects – Fixed Price quotes Available
$90hr
$120hr
$150hr
$POA
Video Creation / Photography Cost From (excl GST)
Brand Videos or Explainer Videos

Depending on number of location and desired length.

Length – 60 Seconds (Depends on brief)

$990+
Photographer
Headshots – In studio
Full day + photo editing
Drone photography
$150+
$1150+
$POA
Website Design, Digital Ads & Growth Strategies* Cost From (excl GST)
SEO

What we have created with these comprehensive services is an all-encompassing SEO engagement that you can rely on to take care of all the monthly SEO requirements.
These packages include On-Page Fixes, Link Building every month and also Keywords.

Maintenance from
Advanced from
Aggressive from

All packages include 1 x Blog per month. Additional blogs can be arranged @ $120 per blog.

There are a plethora of SEO options, we create custom packages based on client needs.

$450 mth
$650 mth
$800 mth
$800-$5,000+ mth
Local SEO  (Google Maps)

Suburb Only

Cities / Regions

Multiple Locations (up to 5)

Min 3 mth Commitment

$250 mth
$450 mth
$650 mth
Website Creation

Entry level websites include:

  • 1 – 4 page website
  • Images -All BRANDiT websites include custom images that are created with your brand elements to create a unique site.
  • Content – we will help you write the content or fully write up to 4 pages of content for you.

All sites are quoted on individual needs.

From $3,000
Website Updates $90pr/hr
Google AdWords

First Month Set-up – 1-2 Campaigns (includes Retargeting Campaign and artwork if required)

Ongoing Maintenance

+ Your Budget Spend

$1,500
$800 mth
FB Ad & LinkedIn Ad #

First Month Set-up – 1-2 Campaigns

Ongoing Maintenance

$1,500
$800 mth
+ Your Budget Spend

#more complex campaigns may require additional set up and management costs.

Social Media Management – 3 Profiles

(Select from Facebook, Instagram, Google Maps, Twitter, Google+)

Light – 9 posts per mth

ROCKiN –18 posts per mth

Super Charged –30 posts per mth

$500 mth
$750 mth
$900 mth

* 3 mth Commitment

Digital Marketing

Graphic Design Cost From (excl GST)
Graphic Design – Artistry
Graphic Design – Illustrators
Graphic Design – Concept / Research / Project Management
Projects – Fixed Price quotes Available
$90hr
$120hr
$150hr
$POA
Website Design, Digital Ads & Growth Strategies* Cost From (excl GST)
Website Creation

Entry level websites include:

  • 1 – 4 page website
  • Images -All BRANDiT websites include custom images that are created with your brand elements to create a unique site.
  • Content – we will help you write the content or fully write up to 4 pages of content for you.

All sites are quoted on individual needs.

From $3,000
Website Updates $90hr
Blog Creation (350-400 words) $120
SEO

What we have created with these comprehensive services is an all-encompassing SEO engagement that you can rely on to take care of all the monthly SEO requirements.
These packages include On-Page Fixes, Link Building every month and also Keywords.

Maintenance from
Advanced from
Aggressive from

$450 mth
$650 mth
$800 mth
All packages include 1 x Blog per month. Additional blogs can be arranged @ $120 per blog.

There are a plethora of SEO options, we create custom packages based on client needs.

$800-$5,000+ mth
Local SEO  (Google Maps)

Suburb Only
Cities / Regions
Multiple Locations (up to 5)

$250 mth
$450 mth
$650 mth
Digital Ads, Growth Strategies & Lead Generation* Cost From (excl GST)
Google AdWords

First Month Set-up – 1-2 Campaigns (includes Retargeting Campaign and artwork if required)

Ongoing Maintenance

+ Your Budget Spend

$1,500
$800 mth
FB Ad & LinkedIn Ad #

First Month Set-up – 1-2 Campaigns

Ongoing Maintenance

+ Your Budget Spend

#more complex campaigns may require additional set up and management costs.

$1,500
$800 mth
Social Media Management – 3 Profiles

(Select from Facebook, Instagram, Google Maps, Twitter, Google+)

Light – 9 posts per mth

ROCKiN –18 posts per mth

Super Charged –30 posts per mth

$500 mth
$750 mth
$900 mth

* 3 mth Commitment