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The Benefits of Public Relations

The Benefits of Public Relations

Running a successful Public Relations Campaign can be a game changer for your business. But firstly, you need to talk to a PR Agency to work out if the benefits of a public relations campaign are there for you. When people ask what I do for work I say, “I work in PR...

The Art of Pitching to the Media

The Art of Pitching to the Media

Pitching to the media is one of the most important stages of a PR Campaign, it's the moment that will make or break it. This is how to be pitch perfect! Pitching . . .  Not of the bat and ball variety. Pitching is basically presenting an idea to someone else or a...

Spokesperson VS Social Media Influencer

Spokesperson VS Social Media Influencer

Believe it or not, there is a huge difference between a Spokesperson and a Social Media Influencer for a brand or business. They both serve different purposes but can also complement each other on the same PR Campaign. The most common mistake that an agency or brand...

What Font To Use In Branding And Marketing Material

What Font To Use In Branding And Marketing Material

Picking brand fonts to use for your marketing material, can appear to be an easy enough decision. While some may think that fonts should only be clear and legible to audiences, there is much more to think about when choosing the ideal one for your communication...

Choosing The Correct Colour For Your Industry And Product!

Choosing The Correct Colour For Your Industry And Product!

Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity,...

What are Google AdWords?

What are Google AdWords?

Google AdWords (and Facebook) are now the go-to’s for online marketing due to their numerous benefits, the main one, leading to higher conversion rates. A lot of businesses are now seeing the need for not just getting views on their sites but also getting viewers to...

Why a Font Could Increase Sales Immediately

Why a Font Could Increase Sales Immediately

A font, in my opinion is one of the most emotive brand elements you can use. WHAT??? I can hear a few of you say but stick with me. They have been saving for years “Content is King” well yes, it did takeover a while back when SEO (Search Engine Optimisation) proved it...

No Engagement on Your Social Media Posts? I Know 3 Reasons Why!

The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business is for: I say it time...