Companies use CRM software as a communication and relationship nurturing tool with their existing and prospective clients. This is wonderful for tracking clients, managing outstanding jobs and payment history; however, it also involves storing a lot of their personal information for your company’s use – therefore you must comply with GDPR regulations. GDPR stands for […]
A CRM – What is it and why do you need it?
A Customer Relationship Manager (CRM) is a great tool for creating a relationship between yourself and your clients that is mutually beneficial for both parties. A CRM manages the entire working relationship that a client has with your company under one dashboard which shows a comprehensive history of work, status of orders, work outstanding, service […]
Why CRMs are Great for Marketing Automation and Managing Electronic Direct Mails
Marketing automation and electronic documentation systems can be linked to a CRM, providing easy access and a more streamlined process where everything is in one place. CRMs vs Marketing Automations Customer relationship management and marketing automation may seem identical at face value; however, they serve different purposes. The difference between a CRM and marketing automation […]
These 3 Letters are Changing Online Sales. What the H*&L is CRO?
What is Google AdWords?
Top 5 Tips – Get a Winning Website
Branding – Why a Font Could Increase Sales Immediately
Top 5 Tips – Digital Marketing Trends
What are your 8 Brand Storylines?
I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As business storyteller Shawn Callahan, author of the newly […]
Why isn’t “Digital Marketing” Marketing?
In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]
