I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As business storyteller Shawn Callahan, author of the newly […]
Why isn’t “Digital Marketing” Marketing?
By Michelle on 23/03/2016 in Brand development, Branding, Branding strategy, Communication, Digital communication, Marketing, Marketing strategy, Social Media, Uncategorised
In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]
No Engagement on Your Social Media Posts? I Know 3 Reasons Why!
By Michelle on 08/03/2016 in Brand development, Branding, Communication, Customer Engagement, Social Media
The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business is for: I say it time and time again, know your […]
68% of Your Customers Are Leaving, and I Know Why!!!
By Michelle on 29/02/2016 in Brand auditing, Brand development, Branding, Branding strategy, Communication, Customer Engagement, Digital communication, Marketing, Marketing Mentoring, Marketing strategy
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing with real people, and at the heart of […]
Are you ready to ROCK your brand and marketing strategy?
By Michelle on 08/12/2014 in Brand auditing, Brand design, Brand development, Branding, Branding strategy, Communication, Digital communication, Marketing, Marketing strategy
BRANDiT is now ready to ROCK you! As someone who has passionately worked in branding, marketing and communications for over 16 years I dreamed of the day I would leave the corporate world to start my own branding and marketing business. With the launch of my BRANDiT website, that day has finally come to fruition […]
