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The Art of Pitching to the Media

The Art of Pitching to the Media

Pitching to the media is one of the most important stages of a PR Campaign, it's the moment that will make or break it. This is how to be pitch perfect! Pitching . . .  Not of the bat and ball variety. Pitching is basically presenting an idea to someone else or a...

Spokesperson VS Social Media Influencer

Spokesperson VS Social Media Influencer

Believe it or not, there is a huge difference between a Spokesperson and a Social Media Influencer for a brand or business. They both serve different purposes but can also complement each other on the same PR Campaign. The most common mistake that an agency or brand...

The Benefits of Public Relations

The Benefits of Public Relations

Running a successful Public Relations Campaign can be a game changer for your business. But firstly, you need to talk to a PR Agency to work out if the benefits of a public relations campaign are there for you. When people ask what I do for work I say, “I work in PR...

What Font To Use In Branding And Marketing Material

What Font To Use In Branding And Marketing Material

Picking brand fonts to use for your marketing material, can appear to be an easy enough decision. While some may think that fonts should only be clear and legible to audiences, there is much more to think about when choosing the ideal one for your communication...

What Is SEO, Why You Need It And How It Will Change Your Business!

What Is SEO, Why You Need It And How It Will Change Your Business!

SEO, or Search Engine Optimisation, has left many business owners feeling confused. Some feel it’s millennial nonsense, most think it’s a code that only those with inside knowledge can crack. But neither are correct. SEO is both accessible and highly advantageous to...

Choosing The Correct Colour For Your Industry And Product!

Choosing The Correct Colour For Your Industry And Product!

Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity,...

Why a Font Could Increase Sales Immediately

Why a Font Could Increase Sales Immediately

A font, in my opinion is one of the most emotive brand elements you can use. WHAT??? I can hear a few of you say but stick with me. They have been saving for years “Content is King” well yes, it did takeover a while back when SEO (Search Engine Optimisation) proved it...

Top 5 Tips – Digital Marketing Trends

Top 5 Tips – Digital Marketing Trends

Digital marketing has never been more crucial for businesses who want to create awareness, share information or sell products. It has changed the playing field, businesses would traditionally go to a Marketing or Advertising Agency, the new world of Digital Marketing...

68% of Your Customers Are Leaving, and I Know Why!!!

68% of Your Customers Are Leaving, and I Know Why!!!

If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing...

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