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What Font To Use In Branding And Marketing Material
Picking brand fonts to use for your marketing material, can appear to be an easy enough decision. While some may think that fonts should only be clear and legible to audiences, there is much more to think about when choosing the ideal one for your communication...
What Is SEO, Why You Need It And How It Will Change Your Business!
SEO, or Search Engine Optimisation, has left many business owners feeling confused. Some feel it’s millennial nonsense, most think it’s a code that only those with inside knowledge can crack. But neither are correct. SEO is both...
Choosing The Correct Colour For Your Industry And Product!
Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity,...
Top 5 Tips – Get a Winning Website
Are you having trouble with getting your digital marketing strategy and campaign off the ground? Wondering how to improve your ROI (Return on Investment)? Many of our new clients come to us wondering how they spent exorbitant amounts of hard-earned cash on...
Branding – Why a Font Could Increase Sales Immediately
A font, in my opinion is one of the most emotive brand elements you can use. WHAT??? I can hear a few of you say but stick with me. They have been saving for years “Content is King” well yes, it did takeover a while back when SEO (Search Engine...
Top 5 Tips – Digital Marketing Trends
Digital marketing has never been more crucial for businesses who want to create awareness, share information or sell products. It has changed the playing field, businesses would traditionally go to a Marketing or Advertising Agency, the new world of...
What are your 8 Brand Storylines?
I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As...
Why isn’t “Digital Marketing” Marketing?
In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing —...
68% of Your Customers Are Leaving, and I Know Why!!!
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing...
