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Why isn’t “Digital Marketing” Marketing?

By on 23/03/2016 in Brand development, Branding, Branding strategy, Communication, Digital communication, Marketing, Marketing strategy, Social Media, Uncategorised
Direct Marketing, Marketing, Communications

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]

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