Media Outlets receive hundreds of press releases and pitches in a week, you will have under 30-seconds to grab their attention with your pitch. There is an art of creating the right pitch, it’s not just about what our client might be wanting to achieve . . . the pitch needs to be beneficial to the media outlet to want to run the story.
- TV Interview STUDIO 10
- TV Interview The Morning Show
- TV Interview Today Extra
- 6-Page Spread WHO Magazine
- 9Honey Online Article
- Body+Soul Printed Article
- Courier Mail QLD Article
- 2GB Sydney Radio Interview
- Yahoo7 Lifestyle Online Article
- Mamamia Story
- Trending Social Media Hashtag
- SBS Insight TV Program
- ABC National News
- ABC National Drive Show Radio
Mel has appeared on television and radio, as a media personality for Channel 9’s Celebrity Apprentice, but also as a TV Panellist offering expert opinion on Sunrise, Today Show and Studio 10.
In the past few years Mel has taken a step back from the spotlight and has transferred years of priceless experience into working as a PR and Media Manager. Not only can Mel create a PR Campaign, but she can also front it as a Spokesperson if required.
Mel has created and executed highly successful campaigns and Garnered press outcomes for clients at all Major Media outlets. She spent her years receiving press releases and knows what the Media are looking for. Having worked in the media for so long, Mel has been on the receiving end of hundreds of pitches and press releases and knows what it takes to get a story over the line. There is no other PR department in Australia that is lead by someone who has worked in her position, this gives her the unique ability to put the best foot forward for each client.
What is PR?
Public Relations is all about getting you and your business in front of the right people. Whether you are appearing or featuring on TV, Radio, Digital or Print it’s all considered ‘Media Coverage’ and, ideally, it’s all positive exposure. Any person or business can invest in PR. There is no harm in trying to garner exposure. BUT remember, to get the right exposure you need a ROCKiN pitch! There is a lot of strategy and planning that goes towards a successful PR Campaign, that’s where Mel uses her 20+ years of media and PR experience to come up with a unique and clever pitch will grab the attention of media outlets, using her long list of exclusive contacts to help ensure it reaches the right people. The press coverage you receive from a successful pitch will be free and worth thousands of dollars.
One MAJOR thing to remember when it comes to PR is that it’s all about the quality of press you receive, NOT quantity. If a PR agency just fires off a press release to 1000 media outlets and then sits back hoping for the best, then there’s a chance you could be wasting thousands of dollars. Yes, there are benefits to doing a mass mail out, however, you will get the best results if your campaign is strategically pitched in a way that draws in media outlets whose audience consists of your target market. Here at BRANDiT, we always start at the top and aim for the best possible outcomes, then we work our way down our dream hit list for you.