BRANDiT is thrilled to share that Michelle Fragar – FAMI CPM has again had the honour of judging the Sustainability category for the Telstra Best of Business Awards.
Michelle tells us… ”As the founder of a business dedicated to supporting ethical and sustainable practices, I am especially excited to see how companies are leading the way in creating a greener, more responsible future. These awards are a testament to the incredible efforts and innovations driving positive change in sustainability.
This year, I’m particularly passionate about celebrating businesses that are not only championing sustainability but also revitalising Australian manufacturing. Our goal is to bring back and advance local production of sustainable products and services, positioning Australia as a global expert in this field while maintaining the delicate balance of our beautiful environment.”
A huge thank you to Telstra for this opportunity to recognise and applaud the trailblazers making significant strides in these areas.
Here’s to honouring those who are pioneering a sustainable future and inspiring a brighter tomorrow!
Sustainability in Marketing Services is a Hot Topic!
It doesn’t matter if your business is here on the Gold Coast or operating nationally, sustainability is a hot topic across all regions.
Consumers are becoming increasingly environmentally conscious. Which is fantastic! In turn, they place similar expectations on businesses, requiring that they too incorporate sustainable practices into their operations.
Nobody wants to support a business that’s not a responsible corporate citizen. And, smart operators recognise this. We see a big shift in marketing services with eco-friendly and socially responsible approaches making great changes. It’s now more important than ever to adopt sustainable practices that not only reflect global trends, but also cater to our gorgeous unique environment.
How Can Marketing Services Leverage Sustainability?
Sustainable practices aren’t just a trend in marketing services. They offer genuine benefits that can be leveraged to the benefit of not just the business but also the consumer and environment. That’s a win-win-win!
Improved Brand Image
Our team is all about brands, so this one is first on our list!
If your business has sustainability as a key part of your operations, make sure you reflect it in your brand image. Why? Time after time we see consumers are more likely to support businesses that have a genuine commitment to environmental and social responsibility.
Here on the Gold Coast, natural beauty and preserving our local environment is highly valued. Businesses that prioritise sustainability have the opportunity to create authentic and engaging relationships with their consumers.
Engage and Meet Your Consumers’ Expectations
As marketers, we always look for ways to create that valuable repeat connection between businesses and customers. Buyers increasingly base purchase decisions on a company’s environmental and social impact. They expect the businesses they support to be operating ethically. Sustainability matters! And, if a business meets its consumers’ expectations in this area, they benefit from increased loyalty and a dedicated customer base.
Make it Your Competitive Advantage
It’s incredible to see more and more businesses choose sustainable practices and marketing services. It’s a smart move with many benefits. And, if it’s a move your business has made (but your competitors haven’t) then it’s one you need to promote!
Businesses that don’t adopt sustainable practices are perceived as outdated or indifferent to important environmental issues. Operators who adopt sustainable marketing services on the Gold Coast gain a sharp competitive edge by using this to set themselves apart.
Sustainable Marketing Success on the Gold Coast
Here are a couple of our favourite, attention-worthy examples of great sustainable marketing. All right here on the Gold Coast!
Maksha
Heads up beach lovers! Gold Coast-based surf and apparel brand Maksha is one of the latest companies tapping into the emerging no-waste circular economy. They create fabric from ocean waste such as plastic bottles and fishing nets as well as carpet from landfill. We love their designs and beach-lifestyle brand focus.
Inner Relm
Gold Coast-based business Inner Relm’s recycled, trendy and sustainable swimwear is catching the attention of eco-friendly wave riders. What sets this independent brand apart is its commitment to sustainability. They use recycled polyester in garments. That enables waste such as plastic bottles to be recycled into a new fabric. Initiatives like carbon offsetting all customers’ orders, using compostable packaging, and using recycled paper for care cards all contribute to providing a step in the right direction.
Sabbia Co
From the heart of Burleigh on the beautiful Gold Coast, Sabbia Co prides itself on being an ethical brand with minimal environmental impact. They create unique facial kits out of sustainable, biodegradable, reusable and chemical-free tools. We adore their luxurious products and love their refill and recycle initiatives!
Make Sustainability in Marketing Work For You
We’re big believers in embracing sustainable practices in marketing services. In an increasingly competitive market, it’s a smart business decision with plenty of benefits! There are plenty of opportunities for Gold Coast businesses to integrate sustainability into their marketing strategies. And, in doing so, contribute to a more sustainable future.
Want to explore how sustainability can boost your business? Get in touch with BRANDiT to find out more.
ARE YOU READY TO BE ROCKED?
