Digital branding that gets noticed is a top priority for modern online businesses.
Why? Because having a unique identity that connects with your audience is the key to cut-through.
Think about it… Have you noticed your online world becoming more crowded? Across social networks, apps and search platforms, there have never been more businesses clamouring for your attention.
This is why having a MEMORABLE digital brand that GRABS your user has never been more important.
Ready to give your digital branding a turbo boost? Here are our team’s 4 essentials for a strategy to give you a strong digital presence and rock your online audience.
Marketing 101: What is Digital Branding?
We’re so glad you asked! Simply put, digital branding is an umbrella term for all the elements that represent your brand’s personality in the online world.
These elements are your online superpower and tell your users who you are as a business. And, they can be as unique as any individual person.
For example, is your brand serious and a voice of authority? Brands such as Microsoft, National Geographic and Amnesty International are leaders in their respective fields, and their brands convey this.
Or, is your brand disruptive and bringing fresh ideas to a traditional space? For example, Who Gives a Crap made sustainable toilet paper trendy (and donates 50% of profits to build toilets in developing countries – we love this initiative)!
Whatever your brand’s personality is, your goal in digital branding is to present this in a consistent, memorable and engaging manner.
The 4 Essentials of Digital Branding
With your brand’s personality clearly defined, we now get down to digital branding’s nitty gritty.
4 essential building blocks stack together to make a brand memorable. Let’s break them down…
H3: Block 1: Brand Identity
Simply put, your brand identity is how the world sees you.
Think colours, typography, logos and photography.
It’s essential to build your brand identity with elements that are unique to your business.
Don’t copy an existing brand’s elements. Everything about your brand’s identity should yell “YOU” loud and clear!
Our top tip? When choosing your brand identity’s elements, consider not only the image you want to portray, but also how you want your target audience to FEEL.
Block 2: Brand Voice
If your brand could speak, what would it sound like?
Brand voice is all about message and tone.
Think of Nike and straight away you think of a voice that is bold and motivational. It confidently tells you to ‘Just Do It’!
Dove on the other hand is warm and inclusive. This voice speaks gently about encouraging and embracing natural beauty.
Just like in the real world, your digital branding’s voice speaks to your audience. This is why your voice must align with your product or service.
Our top tip for nailing this is to be clear about what your brand wants to say (and, being consistent in how it is said).
Block 3: Content Strategy
Your digital content is the bridge between your business and the consumer.
This is why content on your website must be tailored to suit your brand, along with the products (or services) you offer.
We are big believers in content that creates a lasting impression. So, it’s essential to look at your content strategy from all angles.
Can you produce eye-catching video content? Are your social media platforms highly engaging? Do you have thought-provoking blog posts that will boost search engine optimisation?
Whichever type of content best suits your business (and its brand!) our top tip is that you keep it compelling. Whether you entertain, inform or inspire, leave your audience wanting more. This will keep them returning to your website time after time.
Block 4: User Experience
It’s somewhat ironic that a good user experience goes by without almost any fanfare.
On the other hand, a bad user experience is something you can’t help but notice!
Issues such as slow load times, broken links and error-riddled content all reflect poorly on your business’ brand. Your consumer will think that dealing with your business will be just as dysfunctional as tackling your website!
This is why our fourth essential tip is to commit to comprehensive testing of your website for user experience. Make the time to test your website regularly, and then make sure you fix those glitches. Like termites in a building, user experience let-downs will erode your digital branding strategy. So, user-test your website routinely to keep it stable and strong.
Ready to Rock Your Digital Branding?
Digital branding plays a lead role in every online business’s success.
Use our four essential tips in your digital marketing strategy and your brand is guaranteed to stand out from the crowd.
If you’re ready to shine a spotlight on your digital branding but are not sure where to start, get in touch with BRANDiT! Our rockin’ digital, marketing and brand team are experts in making digital brands that get noticed and get results.
