Whether a company is in the process of building a brand or rebranding to revitalise one, the chances of the business prioritising internal marketing is quite low. That’s because traditional marketing often dictates that “marketing” itself…
The process of developing a brand requires an extensive amount of commitment and planning. Individuals who are involved in the brand development or rebranding process are required to identify brand personality, positioning, goals, target markets and…
Have you heard the idea that a brand is defined by what people say about you? Our BRANDiT Marketing team agrees that perception, consistency and people all play big roles in shaping your brand. But, what…
