I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As business storyteller Shawn Callahan, author of the newly […]
In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]
The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business is for: I say it time and time again, know your […]
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing with real people, and at the heart of […]
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