Hey there, brand builders! If you are hoping to take your brand from “meh” to “wowza” then you need to understand the 5 steps of brand strategy.
Crafting a solid brand strategy is the secret sauce to building a brand that resonates with your audience, and emotional connection is the key ingredient. In this comprehensive guide, we will walk you through the five most essential steps to creating a winning brand strategy that will have your audience swooning. So, grab a cup of coffee, get comfortable, and let’s dive in!
Step 1: Brand Identity – This is where you decide who your brand is and what it stands for. Are you a unicorn, a ninja, or something totally unique? The sky’s the limit, so let your creativity run wild! One example of a brand with a strong identity is Taco Bell. They know they’re all about being quirky and fun, and they totally own it!
Step 2: Brand Meaning – Alright, now that you know who you are, it’s time to give your brand some heart and soul. What makes you special and why should people care? This is where you need to connect with your audience on an emotional level. One great example of this is the Dove “Real Beauty” campaign. They use emotional messaging to connect with their customers on a deeper level, and it’s been a huge success.
Step 3: Brand Response – You’ve got your audience’s attention, now what do you want them to do? Buy your product? Follow you on Instagram? Whatever it is, make sure you give them a clear call to action. Nike’s “Just Do It” campaign is a perfect example of this. It’s all about empowering their customers to take action and push themselves to the limit.
Step 4: Brand Relationships – You can’t just be a one-hit-wonder. If you want your brand to last, you need to build real relationships with your customers. Talk to them, listen to their feedback, and make them feel special. One brand that does this exceptionally well is Glossier. They use social media to connect with their customers and make them feel like they are part of the Glossier community.
Step 5: Brand Resonance – This is where you create a deep, emotional connection with your audience. You want your customers to feel like your brand is a kindred spirit, a partner in crime, a best friend. Apple does this extremely well – their customers are loyal and passionate about their products, and they feel like Apple is a brand that understands them and their needs.
So, there you have it, you are ready to build a brand that will make your target audience fall head over heels in love with you! Remember, emotional connection is the key to a successful brand strategy. Connect with your audience on a deeper level, build real relationships, and create a brand that resonates with your customers. And most importantly, have fun with it!