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Branding Brilliance with Bond University’s Bebe – Intern Insights

Hey there, fellow marketing enthusiasts! I’m Bebe, a 20-year-old Gen Z student at Bond University, pursuing a Bachelor of Creative Arts. Diving into the vibrant realm of strategy, branding PR and marketing at BRANDiT has been quite the adventure! Read along for some pearls of wisdom I gathered from my journey, along with my hot take on the future of AI in marketing strategy.

Gen Z Meets Marketing

I’ll admit, marketing and branding isn’t exactly my strongest suit, but hear me out—it’s an indispensable skill set for any career path.

Delving into the intricacies of marketing isn’t just about pushing products or services; it’s about weaving captivating stories, forging genuine connections, and etching unforgettable impressions.

Whether your future lies in the boardroom or the creative studio, mastering the art of marketing is an odyssey worth undertaking. So, shall we embark on this exhilarating journey together?

Branding, Strategy and the Gen Z Girl

As I’ve come to realise, branding strategy reigns supreme in the realm of BRANDiT.

Picture the construction of a skyscraper—the foundation must be unshakeable. Before we dive into the intricacies, we ensure our groundwork is solid, much like laying the first bricks so we can build sky-high!

From understanding our audience’s nuances to setting crystal-clear objectives, mastering these fundamentals serves as the building blocks of our marketing triumphs.

Gen Z and the Future of Marketing

Now, onto the fun stuff, my generation’s take on the future of marketing.

As a certified member of Gen Z, I can tell you one thing for sure: we’re all about authenticity, baby! Forget the flashy ads and gimmicks—we want brands that speak our language, share our values, and dare to be different.

It’s all about branding experiences over possessions, and we’re not afraid to show it.

AI in Future Marketing

But what about AI, you ask? Ah, yes, the ever-elusive artificial intelligence. While it’s true that AI has revolutionised the marketing game, trust me when I say, there’s a staggering number of companies leveraging AI capabilities, far more than you might anticipate.

AI can crunch numbers and analyse data faster than you can say “algorithm.” But when it comes to creativity, while it can generate logo ideas or assist with colour choices, there’s simply no substitute for human ingenuity.

However, that doesn’t mean we can’t find valuable uses for AI. Think of it as your trusty sidekick, here to lend a hand when you need it most. Whether it’s generating ideas, helping with design tasks, or just offering your branding pitch a friendly nudge in the right direction, AI is all about amplifying our creative superpowers, not replacing them.

Branding Plus Ambition Equals an Exciting Future!

So, there you have it, my Gen Z whirlwind wrap up across the halls of BRANDiT, where strategy meets creativity, and how AI can be the Robin to our Batman in future marketing.

As I continue to navigate this crazy world of strategy, branding, PR and marketing, one thing’s for sure: with a little imagination and a whole lot of hustle and organisation, the possibilities are endless.