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What is Google AdWords?

Google AdWords (and Facebook) are now the go-to’s for online marketing due to their numerous benefits, the main one, leading to higher conversion rates. A lot of businesses are now seeing the need for not just getting views on their sites but also getting...

Top 5 Tips – Get a Winning Website

Are you having trouble with getting your digital marketing strategy and campaign off the ground? Wondering how to improve your ROI (Return on Investment)? Many of our new clients come to us wondering how they spent exorbitant amounts of hard-earned cash on...

Branding – Why a Font Could Increase Sales Immediately

A font, in my opinion is one of the most emotive brand elements you can use. WHAT??? I can hear a few of you say but stick with me. They have been saving for years “Content is King” well yes, it did takeover a while back when SEO (Search Engine...

Top 5 Tips – Digital Marketing Trends

Digital marketing has never been more crucial for businesses who want to create awareness, share information or sell products. It has changed the playing field, businesses would traditionally go to a Marketing or Advertising Agency, the new world of...

What are your 8 Brand Storylines? 

What are your 8 Brand Storylines? 

I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As...

Why isn’t “Digital Marketing” Marketing?

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing —...

68% of Your Customers Are Leaving, and I Know Why!!!

68% of Your Customers Are Leaving, and I Know Why!!!

If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing...

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