Author: Mel Greig

Mel Greig worked in the media industry in both radio and television for over 20-years. Mel has herself appeared on television as a media personality for Channel 9’s Celebrity Apprentice, but also as a TV Panellist offering expert opinion on Sunrise, Today Show and Studio 10. Appearing in over 50 TV interviews across all major shows and networks, Mel understands what it takes to pitch to the Producers and to make the most of the 5mins of airtime if you’re lucky enough to secure the coveted spot. Having worked in the media for so long, Mel has been on the receiving end of hundreds of pitches and press releases and knows what it takes to get a story over the line. There is no other PR department in Australia that is led by someone who has worked in her position, this gives her the unique ability to put the best foot forward for each client

What is Public Relations
PR
Mel Greig

The Benefits of Public Relations

Running a successful Public Relations Campaign can be a game changer for your business. But firstly, you need to talk to a PR Agency to work out if the benefits of a public relations campaign are there for you. When people ask what I do

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The Art of Pitching
PR
Mel Greig

The Art of Pitching to the Media

Pitching to the media is one of the most important stages of a PR Campaign, it’s the moment that will make or break it. This is how to be pitch perfect! Pitching . . .  Not of the bat and ball variety. Pitching is basically

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Spokes person VS SSM
PR
Mel Greig

Spokesperson VS Social Media Influencer

Believe it or not, there is a huge difference between a Spokesperson and a Social Media Influencer for a brand or business. They both serve different purposes but can also complement each other on the same PR Campaign. The most common mistake that an agency

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