I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As business storyteller Shawn Callahan, author of the newly […]
In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]
The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business is for: I say it time and time again, know your […]
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