At BRANDiT we have taken everything we know about Marketing, Branding and Communications and turned it into a simple “3 Steps to Success” program. We specialise in helping you implement the 3 steps: Audit, Engage and Mentor, and show you how to create a strong foundation for growth and a plan for the future. Using our awesome Marketing skills we show you how to create a consistent brand, find local area marketing opportunities and grow your business organically before we look at expensive Advertising options. Experience growth through good Marketing, not expensive Advertising.
A brand audit exposes BRANDiT to everything your business does, says, sends and delivers. It’s a top to toe review of the business and shows where you are succeeding in marketing and brand development and where there are opportunities. Many times the outcome of a Brand Audit is a list of actions that your existing team can work through to create a consistent brand experience.
BRANDiT’s Senior Marketing Consultant has been auditing company Style guides / Brand Books and brands for over 10 years and strongly believes this is one of the simplest, most effective and insightful activities a company can undertake. Audits can be done as a desk study through to a comprehensive review of all styleguide elements and brand perceptions. No matter the company size or marketing budget, an audit can be an effective tool that all companies should embrace as a yearly task.
We ask the question “how does your business implement a customer experience process that creates STICKY CUSTOMERS” (ones that don’t leave) all by reviewing the existing customer data, processes, staff, business plan and identifying any marketing opportunities that can assist growth.
A key component in creating a strong brand with sticky customers is through positive and consistent client interactions. This means staff engagement and brand training have a significant impact on your bottom line.
68% of clients leave because they think you “don’t care about them”
It takes 12 positive interaction to make up for one negative interaction
BRANDiT can mentor any staff within your business, our most common groups are Sales, Marketing and Management teams for different reasons:
Sales – we work one-on-one with the sales team to audit their customer engagement process and see where there are opportunities to improve, create consistency and engage your staff to provide exceptional customer service.
Marketing – many companies have a mid / junior team that needs direction and accountability without hiring a Senior Manager. BRANDiT offer solutions for companies at all sizes, from Strategic Consulting, to Mentoring or placing highly experience staff in your business 1-3 days a week, we have the flexibility to meet your unique business needs. We help your staff stay on track, on budget and on plan.
Management – we work with CMO’s / Marketing Managers, CEO’s, GM’s and their Management team to understand their clients, their needs and opportunities for growth. We provide planning, auditing and one on one strategies based on your business plans. We are here to assist Management identifying opportunities, put plans into effect or just having someone to bounce idea off.
Contact us today and let BRANDiT Rock you brand!
We are based on Australia’s Gold Coast but can assist clients nationwide.
BRANDiT Beliefs
Marketing Strategy / Outsourced Marketing Department Services
| Cost From (excl GST) | |
| BRANDiT – Outsourced Marketing Department
We use these hours to action and execute any projects you have identified. For instance, attending a Sales or Management Meeting, mentoring staff, reviewing systems or Project Management activities. These are the rates for any activity you would like a Marketing Manager to execute. All Communications / Advertising activities can be costed by project, refer to the Communications pricelist tab for more information. |
1 Hr $250
1 Day $1,600 1 Week $6,500 |
| ThinkTank
This is where we find most value occurs. We like to start here with companies as it allows us to do two of my 3 stages to Success in 1 day – Audit – Engage (Mentor comes after). Includes – 1 Day onsite | ½ Day Research | ½-1 Day Summary Report Marketing & Branding Strategy Session This is a session between the owners (+ team) and BRANDiT focused on defining your current situation, identify business goals and create a plan of attack (Marketing Plan) specifically targeting your needs. This will enable the creation of any logo, styles and theming you will use across your brand as it is established. It will also facilitate the identification of influencer groups and target markets for use across social channels. We look at your brand elements, its implementation, messaging and your point of difference. We review your 1) customer engagement process 2) marketing plan goals and 3) long term communications plan and ongoing support. We also go through the vital Brand Architecture steps to define and strategies around your brand creation, channel execution and Marketing Plan. This includes a 2-page summary of key takeaways. Full marketing plan with costings can be requested post ThinkTank. |
$2,500 |
| ThinkTank – 1 Day onsite only | $1,600 |
| Graphic Design – Artistry Graphic Design – Illustrators |
$90hr $120hr |
| Graphic Design – Concept / Research / Project Management Projects – Fixed Price quotes Available |
$150hr $POA |
Branding and Brand Element Creation
| Cost From (excl GST) | |
| BRANDiT – Outsourced Marketing Department
We use these hours to action and execute any projects you have identified. For instance, attending a Sales or Management Meeting, mentoring staff, reviewing systems or Project Management activities. These are the rates for any activity you would like a Marketing Manager to execute. All Communications / Advertising activities can be costed by project, refer to the Communications pricelist tab for more information. |
1 Hr $250 1 Day $1,600 1 Week $6,500 |
| ThinkTank
This is where we find most value occurs. We like to start here with companies as it allows us to do two of my 3 stages to Success in 1 day – Audit – Engage (Mentor comes after). Includes – 1 Day onsite | ½ Day Research | ½-1 Day Summary Report Marketing & Branding Strategy Session This is a session between the owners (+ team) and BRANDiT focused on defining your current situation, identify business goals and create a plan of attack (Marketing Plan) specifically targeting your needs. This will enable the creation of any logo, styles and theming you will use across your brand as it is established. It will also facilitate the identification of influencer groups and target markets for use across social channels. We look at your brand elements, its implementation, messaging and your point of difference. We review your 1) customer engagement process 2) marketing plan goals and 3) long term communications plan and ongoing support. We also go through the vital Brand Architecture steps to define and strategies around your brand creation, channel execution and Marketing Plan. This includes a 2-page summary of key takeaways. Full marketing plan with costings can be requested post ThinkTank. |
$2,500 |
| Logo Design
3 Concepts 3 revisions of selected design Final logo files provided in formats for all platforms 1) Vector file format EPS + PDF 2) MS Office and web = PNG + JPG |
$875 |
| Brand Visuals Creation
Includes the creation of unique brand elements we can use across all your marketing material that assist with brand creation and most importantly creating a brand personality your customers are drawn to. We say #NoMeTooBrands* *Guide only – depends on brief |
$1000 |
| Brand Book / Styleguide
*IMPORTANT FOR LONG TERM BRAND DEVELOPMENT A PDF document all staff and suppliers can use to understand and replicate your brand elements. This document outlines your brand meaning, logotype, logo reproductions guidelines and acceptable variations. Brand Elements – Fonts, Colour breakdown, logo layout, tag explanation
|
$500 $950 |
| Graphic Design – Artistry Graphic Design – Illustrators Graphic Design – Concept / Research / Project Management Projects – Fixed Price quotes Available |
$90hr $120hr $150hr $POA |
| Content Creation Copywriting – ad hoc Blog Creation (350-400 words) Website Changes – Ah-Hoc |
$90hr $120 $90hr |
| Car Wrap
Design |
$500-900 $2,000 – $5,000 |
| Letterhead Design
2 concepts – Front + Continuation page design 2 rounds of revisions Supply of Print ready or Words template |
$175 |
| Business Card Design
Double sided concept Supply of print ready files |
$190 |
| With Comps Slip
2 concepts, 2 rounds of revisions Supply of print ready files |
$110 |
| Email Signature Design
2 concepts 2 rounds of revisions Supply of image file and setup instructions |
$130 Additional People: $20 each |
| Microsoft Office Templates
2 concepts | 2 rounds of revisions Brand Aligned Powerpoint Template Brand Aligned Word Template Brand Aligned Excel Template |
PowerPoint $425 Word $ POA Excel $ POA |
Mentoring
| Upskill Your Staff | Pick My Marketing Brain | Hold Yourself Accountable | Cost From (excl GST) |
| Mentoring – Ad Hoc | $275 hr |
| Mentoring – Booked in session of 5 or more | $250 hr |
Communications / Graphic Design / Digital Marketing
| Graphic Design | Cost From (excl GST) |
| Graphic Design – Artistry Graphic Design – Illustrators Graphic Design – Concept / Research / Project Management Projects – Fixed Price quotes Available |
$90hr $120hr $150hr $POA |
| Video Creation / Photography | Cost From (excl GST) |
| Brand Videos or Explainer Videos
Depending on number of location and desired length. Length – 60 Seconds (Depends on brief) |
$990+ |
| Photographer Headshots – In studio Full day + photo editing Drone photography |
$150+ $1150+ $POA |
| Website Design, Digital Ads & Growth Strategies* | Cost From (excl GST) |
| SEO
What we have created with these comprehensive services is an all-encompassing SEO engagement that you can rely on to take care of all the monthly SEO requirements. Maintenance from All packages include 1 x Blog per month. Additional blogs can be arranged @ $120 per blog. There are a plethora of SEO options, we create custom packages based on client needs. |
$450 mth $650 mth $800 mth $800-$5,000+ mth |
| Local SEO (Google Maps)
Suburb Only Cities / Regions Multiple Locations (up to 5) Min 3 mth Commitment |
$250 mth $450 mth $650 mth |
| Website Creation
Entry level websites include:
All sites are quoted on individual needs. |
From $3,000 |
| Website Updates | $90pr/hr |
| Google AdWords
First Month Set-up – 1-2 Campaigns (includes Retargeting Campaign and artwork if required) Ongoing Maintenance + Your Budget Spend |
$1,500 $800 mth |
| FB Ad & LinkedIn Ad #
First Month Set-up – 1-2 Campaigns Ongoing Maintenance |
$1,500 $800 mth |
| + Your Budget Spend
#more complex campaigns may require additional set up and management costs. |
|
| Social Media Management – 3 Profiles
(Select from Facebook, Instagram, Google Maps, Twitter, Google+) Light – 9 posts per mth ROCKiN –18 posts per mth Super Charged –30 posts per mth |
$500 mth $750 mth $900 mth |
* 3 mth Commitment
Digital Marketing
| Graphic Design | Cost From (excl GST) |
| Graphic Design – Artistry Graphic Design – Illustrators Graphic Design – Concept / Research / Project Management Projects – Fixed Price quotes Available |
$90hr $120hr $150hr $POA |
| Website Design, Digital Ads & Growth Strategies* | Cost From (excl GST) |
| Website Creation
Entry level websites include:
All sites are quoted on individual needs. |
From $3,000 |
| Website Updates | $90hr |
| Blog Creation (350-400 words) | $120 |
| SEO
What we have created with these comprehensive services is an all-encompassing SEO engagement that you can rely on to take care of all the monthly SEO requirements. Maintenance from |
$450 mth $650 mth $800 mth |
| All packages include 1 x Blog per month. Additional blogs can be arranged @ $120 per blog.
There are a plethora of SEO options, we create custom packages based on client needs. |
$800-$5,000+ mth |
| Local SEO (Google Maps)
Suburb Only |
$250 mth $450 mth $650 mth |
| Digital Ads, Growth Strategies & Lead Generation* | Cost From (excl GST) |
| Google AdWords
First Month Set-up – 1-2 Campaigns (includes Retargeting Campaign and artwork if required) Ongoing Maintenance + Your Budget Spend |
$1,500 $800 mth |
| FB Ad & LinkedIn Ad #
First Month Set-up – 1-2 Campaigns Ongoing Maintenance + Your Budget Spend #more complex campaigns may require additional set up and management costs. |
$1,500 $800 mth |
| Social Media Management – 3 Profiles
(Select from Facebook, Instagram, Google Maps, Twitter, Google+) Light – 9 posts per mth ROCKiN –18 posts per mth Super Charged –30 posts per mth |
$500 mth $750 mth $900 mth |
* 3 mth Commitment
