WHO ARE TOP BLOKES?

Top Blokes Foundation is on a mission to improve young male health and well-being. They work with groups of boys and young men over 3-to-6-month periods to increase their resilience, empathy, and respect for self and others. This important work helps to reduce the rates of suicides, mental health issues, antisocial, and risk-taking behaviours.

 

These preventative, evidence-based group mentoring programs are delivered by qualified and experienced youth workers, and have been developed especially to engage and educate boys and young men. The goal is to mentor and develop their critical-thinking and decision-making skills, as well as normalise a definition of masculinity beyond “strong” and “stoic” to improve young men’s relationships with themselves and those around them.

Project elements

  • PR Strategy

  • Press Release

  • Media Kit

  • Media Pitching

  • Media Coordination

  • Ambassador Engagement

  • Facilitating Interviews

  • Content Creation

  • Key Messages

  • Video Shoot Coordination

  • PR Strategy

  • Press Release

  • Media Kit

  • Media Pitching

  • Media Coordination

  • Ambassador Engagement

  • Facilitating Interviews

  • Content Creation

  • Key Messages

  • Video Shoot Coordination

the project

The Top Blokes Foundation were wanting help to launch a raffle to win a Mustang worth over $85,000. Without receiving any official government funding, they rely on the generosity of the public and businesses to keep their mentoring programs in schools.

Secular times | BRANDiT Portfolio

The Brief

To raise brand awareness for the Top Blokes Foundation and their work, as well as push ticket sales for the Mustang Raffle.

The Project

The Top Blokes Foundation were wanting help to launch a raffle to win a Mustang worth over $85,000. Without receiving any official government funding, they rely on the generosity of the public and businesses to keep their mentoring programs in schools.

Project RESULTS

  • National TV Interview on Channel 7’s The Morning Show with Ambassador

  • National TV Interview on Channel 7’s Sunrise with Spokesperson
  • National TV Interview on Channel 10’s Studio10 with Spokesperson 
  • Sea FM Breakfast Radio Interview
  • 2CC Breakfast Radio Interview
  • 9Honey Nine Network National Article
  • news.com.au National Article
  • Secular Times Articlet

LIFT THE LOAD

Top Blokes “Lift the Load” campaign for mental health awareness was a highly successful campaign. In a real coup the Top Blokes Foundation featured in 8 segments on Sunrise. Our PR and Media Manager is lifting the load too, walking 50km carrying 10kg of weight to help lift the load from the shoulders of our young.