Archive | Social Media

Why isn’t “Digital Marketing” Marketing?

Direct Marketing, Marketing, Communications

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]

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No Engagement on Your Social Media Posts? I Know 3 Reasons Why!

Improve Social Media Posts, Customer Engagement

The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business is for: I say it time and time again, know your […]

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