Archive | Communication

Why isn’t “Digital Marketing” Marketing?

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]

Continue Reading

No Engagement on Your Social Media Posts? I Know 3 Reasons Why!

The facts are in, there is a massive disconnect between what a company puts on Social Media and what their customers want? The sad part is, what they want is quite easy to achieve. Research confirms the 3 top reasons people follow your business is for: I say it time and time again, know your […]

Continue Reading

68% of Your Customers Are Leaving, and I Know Why!!!

If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing with real people, and at the heart of […]

Continue Reading

Are you ready to ROCK your brand and marketing strategy?

BRANDiT is now ready to ROCK you! As someone who has passionately worked in branding, marketing and communications for over 16 years I dreamed of the day I would leave the corporate world to start my own branding and marketing business. With the launch of my BRANDiT website, that day has finally come to fruition […]

Continue Reading