Author Archive | Michelle

Overview of GDPR and Why CRM Makes Life Easier

Companies use CRM software as a communication and relationship nurturing tool with their existing and prospective clients. This is wonderful for tracking clients, managing outstanding jobs and payment history; however, it also involves storing a lot of their personal information for your company’s use – therefore you must comply with GDPR regulations. GDPR stands for […]

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A CRM – What is it and why do you need it?

A Customer Relationship Manager (CRM) is a great tool for creating a relationship between yourself and your clients that is mutually beneficial for both parties. A CRM manages the entire working relationship that a client has with your company under one dashboard which shows a comprehensive history of work, status of orders, work outstanding, service […]

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Why CRMs are Great for Marketing Automation and Managing Electronic Direct Mails

Marketing automation and electronic documentation systems can be linked to a CRM, providing easy access and a more streamlined process where everything is in one place. CRMs vs Marketing Automations Customer relationship management and marketing automation may seem identical at face value; however, they serve different purposes. The difference between a CRM and marketing automation […]

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What are your 8 Brand Storylines? 

BRANDiT_8 brand storys

I often hear the idea that a brand is defined by what people say about you. While I agree that perception, consistency and people define a brand, have your ever considered how these 3 element can impact your brand based on your customer’s source of knowledge. As business storyteller Shawn Callahan, author of the newly […]

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Why isn’t “Digital Marketing” Marketing?

Direct Marketing, Marketing, Communications

In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing — most of which happens to be digital” blew up social media and marketing […]

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