Author Archive | BRANDiT Marketing

Choosing The Correct Colour For Your Industry And Product!

Choosing the correct colour

Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity, and orange promotes energy. These marketers have leveraged this field to understand how and why these colours influence consumer behaviours […]

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