Picking brand fonts to use for your marketing material, can appear to be an easy enough decision. While some may think that fonts should only be clear and legible to audiences, there is much more to think about when choosing the ideal one for your communication...
SEO, or Search Engine Optimisation, has left many business owners feeling confused. Some feel it’s millennial nonsense, most think it’s a code that only those with inside knowledge can crack. But neither are correct. SEO is both accessible and highly advantageous to...
Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity,...
If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by the desire to “BE PROFESSIONAL” that we forget we are dealing...
In October last year (2015), PepsiCo’s Brad Jakeman, who is president of the company’s global beverage group made a statement that sparked heated debate in marketing circles globally. His statement “there is no such thing as digital marketing. There is marketing —...
Recent Comments