If 68% of customers leave because “they think you don’t care about them”, then why don’t we put more effort into caring. Have we forgotten how to make personal connections or are we so institutionalised by…
BRANDiT is now ready to ROCK you! As someone who has passionately worked in branding, marketing and communications for over 20+ years I dreamed of the day I would leave the corporate world to start my…
Colour Psychology, the newest addition to every marketer’s arsenal, breaks down how and why different colours evoke differing psychological responses from people. Purple is associated with royalty, blue stimulates calmness and communication, white symbolizes purity, and…
A Customer Relationship Manager (CRM) is a great tool for creating a relationship between yourself and your clients that is mutually beneficial for both parties. A CRM manages the entire working relationship that a client has…
Whether a company is in the process of building a brand or rebranding to revitalise one, the chances of the business prioritising internal marketing is quite low. That’s because traditional marketing often dictates that “marketing” itself…
